Generative AI and deepfakes are fueling health misinformation. Here’s what to look out for so you don’t get scammed

Medical Xpress March 13, 2025
Lisa M. Given, The Conversation

False and misleading health information online and on social media is on the rise, thanks to rapid developments in deepfake technology and generative artificial intelligence (AI).

This allows videos, photos and audio of respected health professionals to be manipulated—for example, to appear as if they are endorsing fake health-care products, or to solicit sensitive health information from Australians.

So, how do these kinds of health scams work? And what can you do to spot them?

Accessing health information online

In 2021, three in four Australians over 18 said they accessed health services—such as telehealth consultations with doctors—online. One 2023 study showed 82% of Australian parents consulted social media about health-related issues, alongside doctor consultations.

However, the worldwide growth in health-related...

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