MedCity News May 1, 2024
Benjamin Barlow

Communication with patients should be a top area of focus as urgent cares look to develop their marketing strategies, tailored to each generation they are trying to reach, with an eye toward relieving unnecessary demand on emergency departments.

Emergency department (ED) overcrowding continues to strain healthcare resources and harm the patient experience. Patients continue to treat the emergency room as a catch-all for their emergent (and some non-emergent) conditions, while in reality, many would be better suited to receive treatment at an urgent care (UC) clinic – where they could also be seen in a fraction of the time. It’s up to urgent care clinics to help patients understand urgent care is a completely viable, likely better option.

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Topics: Digital Health, Patient / Consumer, Provider, Survey / Study, Technology, Trends, Urgent care
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