PYMNTS.com January 15, 2024

Imagine having the ability to engage in a meaningful conversation with your in-car voice assistant — discussing the latest news, exploring nearby points of interest, or checking the weather, all in an engaging, conversational tone.

This is what the integration of generative AI is promising drivers, transforming conventional voice command systems, previously functional yet limited by rigid preprogrammed responses and scripted interactions, into systems that offer a more dynamic and personalized experience tailored to their needs and preferences.

As evidence of this growing trend, German automaker Mercedes-Benz recently unveiled its upgraded MBUX Virtual Assistant at the 2024 CES tech event, referring to it as “the most human-like interface with a Mercedes-Benz yet.”

The new virtual assistant, which runs...

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Topics: AI (Artificial Intelligence), Technology, Voice Assistant
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