Medical Economics December 6, 2024
Sarah M. Worthy, Todd Shryock

For physicians, integrating GenAI without fully grasping its limitations could pose serious risks to patient care and professional integrity.

GenAI has quickly become a trending and influential hot topic across industries. Its appeal in health care is undeniable, brightly and altruistically promising to enhance diagnostics, streamline workflows, and bolster patient interactions. However, as with any technology, the potential risks must be clearly understood before physicians bring these tools into their practices. A huge flaw in GenAI is its ability to make up data that is not accurate, referred to as “hallucinations”. These hallucinations cannot be completely eliminated due to the nature of GenAI, and they have obvious implications in every industry, not the least of which being health care. For...

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Topics: AI (Artificial Intelligence), Physician, Provider, Technology
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