GenAI apps are cloning your likeness without consent–and might make you famous for all the wrong reasons

Fortune March 11, 2024
Alexandru Voica

One Friday evening a few weeks ago, I was in my home country of Romania, visiting family for a funeral, when I found myself thinking: Was it time for me to start teaching my kids how to speak Romanian? For the past 15 years, I have built a life in the U.K., where my kids were born and raised. They love their Romanian grandparents but struggle to communicate with them, and I wanted to do something about it.

So I started looking for solutions. I searched the internet for about an hour but couldn’t find anything useful, so I went back to my evening.

A few days later, I was scrolling through my Instagram feed when an ad appeared for...

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