Becker's Healthcare July 3, 2024
Healthcare organizations must prioritize the healthcare experience of Gen Z and millennial patients with “new intensity and rigor,” Press Ganey wrote in a June 26 report. These generations have far less brand loyalty and significantly higher expectations for fast, convenient care compared to previous generations.
The report spotlights a growing trend in which more Gen Z patients are making their own healthcare decisions as they enter adulthood. Meanwhile, millennial patients are managing healthcare not only for themselves but also for their children and aging parents, according to the report.
Nearly 78% of patients ages...
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