Senior Housing News January 15, 2025
Members of Generation X are less interested in trendy wellness practices than the generation that came before them, indicating that senior living operators should consider some new approaches when they seek to attract them years into the future.
That’s according to The Mather Institute, which recently updated a five-year study aimed at learning more about what Generation X wants out of senior living providers, including their perceptions of wellness trends and wellness technology. The first study phase, released last year, found that the so-called “MTV Generation” were more concerned than the boomers about their finances, cognitive decline and social isolation, among other findings.
According to the newly updated study, Gen X-ers “don’t feel there’s enough credibility” in certain wellness trends...