PYMNTS.com September 26, 2025

Generative artificial intelligence tools have reportedly lowered the cost and increased the frequency of bot network attacks targeting corporations on social media.

While the deployments of bot networks on social media were previously made primarily by fraudsters and state-based actors, they have become more common over the past year or two due to the capabilities of gen AI, The Wall Street Journal (WSJ) reported Friday (Sept. 26).

The report pointed to “culture wars” attacks on social media, such as those that followed Cracker Barrel’s change to its logo and Amazon’s and McDonald’s changes to their diversity, equity and inclusion policies.

Bot networks magnified posts aimed at Amazon and McDonald’s and authored about half of the posts on social platform X...

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Topics: AI (Artificial Intelligence), Social Media, Technology
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