McKinsey May 21, 2024
Ben Ellencweig, Mieke Van Oostende, Rui Silva with Julia Berbel

Generative AI is already making its way into the day-to-day world of M&A, and more use cases are emerging. How should companies approach the opportunity?

Generative AI (gen AI) is making its mark across a gamut of industries and functions. Yet as companies seek to capture the immense economic potential from gen AI and traditional AI, they’re finding that it will take time to identify and prioritize the most impactful and economically sound use cases, understand what is and isn’t—yet—achievable, and train employees for a broad range of applications and initiatives.

M&A is no exception. There are significant opportunities for gen AI across the end-to-end M&A process, from defining an M&A strategy to conducting due diligences to executing integrations or...

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