Fortune May 15, 2024
This commentary is from McKinsey & Company, a Fortune Global Forum Knowledge Partner. Rodney Zemmel is a senior partner in McKinsey & Company’s New York office and global leader of McKinsey Digital. He is a coauthor of Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI.
The natural-language capabilities of generative AI are so user-friendly that even CEOs, who typically are not early adopters, experiment with it. Less than a year after gen-AI-based tools burst onto the scene in late 2022, one quarter of C-suite executives were already using it.
The widespread interest in gen AI has created a massive wave of use cases and experiments—and there’s the rub. Such efforts are relatively easy to...
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