McKinsey October 23, 2024
Generative AI is already adding value for corporate and business functions. Here’s how it could add more.
In less than two years, generative artificial intelligence (gen AI) has become a mainstream tool with applications across almost every area of the economy. New McKinsey research shows that corporate and business functions—including finance, human resources, and customer care, among others—are ramping up their investment in gen AI technologies. A year ago, early adopters were experimenting with pilot projects based on “minimum viable product” gen AI tools. Now a significant minority have deployed gen AI use cases across their organizations.
Those users are broadly satisfied with their gen AI efforts. In our latest survey of senior business leaders (see sidebar, About our research),...
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