Fierce Pharma February 20, 2024
GE HealthCare is dipping its toe in the art world, signing up to sponsor a HLTH gallery of pieces by healthcare professionals, patients and caregivers that will go on display in Europe later this year.
HLTH has partnered with Genees-Kunst Arts and Medicine Foundation and UCLH Arts and Heritage—the arts program of University College London Hospitals NHS Foundation Trust—for the project. The HLTH Europe Art Gallery, which will open for visitors in Amsterdam in June, will show artworks from the two organizations alongside pieces from European hospitals and art groups.
As well as physical pieces, the gallery will show digital images of artworks on screens. Anyone who has undergone medical treatment or works in healthcare can submit paintings,...