Senior Housing News October 1, 2024
Austin Montgomery

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The senior living industry must do more to reach more middle-market older adults in the years ahead, or it may face a steep challenge.

To Gardant Management Solutions Co-President Greg Echols, the industry faces a looming “capacity of care crisis” that will force more companies to rethink the affordability of their services in the years ahead.

“Like it or not, I think operators in our industry are going to be addressing affordable care, whether that’s a specific strategy they embrace or whether it’s required of them,” Echols told Senior Housing News.

Now approaching 90 communities, Kankakee, Illinois-based Gardant is one of the country’s largest assisted living providers, with a model that keeps...

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