Healthcare DIVE February 13, 2023
The order suggests the regulator will use every tool in its toolkit to tamp down on sensitive data sharing as medical care turns increasingly online.
The Federal Trade Commission’s enforcement action against digital health company GoodRx this month is likely to be the first of many against companies trafficking in user’s sensitive medical data, according to compliance experts.
The FTC’s complaint against GoodRx, which accuses the company of sharing consumer’s health data with advertisers, is the first of its kind to lean on an enforcement mechanism called the Health Breach Notification Rule, or the HBNR, that allows regulators to levy fines against bad actors.
But it’s unlikely to be the last as regulators look to dissuade other companies from similar...
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