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FTC warns against deceptive health plan marketing
Healthcare Finance News December 12, 2024
The agency warned against misrepresenting a health plan’s costs and benefits, citing consumer complaints.
The Federal Trade Commission is warning companies that market or generate sales leads for health plans not to engage in deceptive practices in an effort to stave off malfeasance in the industry.
In a letter to 21 such companies, the FTC stopped short of any specific accusations but generally warned against practices such as misrepresenting a health plan’s benefits, misrepresenting a plan’s costs or inaccurately claiming major or comprehensive coverage.
“It has come to our attention that companies that provide marketing or advertising, including lead generation, related to Affordable Care Act Marketplace health insurance and healthcare-related products, such as limited benefit plans or medical discount programs,...
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