Lexology May 20, 2023
The FTC has accused Easy Healthcare Corporation, makers of the Premom ovulation tracker app, of breaking both its privacy promises and the Health Breach Notification Rule by sharing users’ sensitive health data with third parties, including Google, AppsFlyer, and two firms based in China. The alleged violations raise serious concerns about the handling of consumers’ sensitive information, and continue the FTC’s trend of aggressive action to protect consumer health data, coming on the heels of its actions against the prescription app GoodRx, and the mental health company, BetterHelp.
According to the FTC’s complaint, Premom, a fertility tracking and ovulation app, allows users to input highly sensitive information, such as information regarding menstrual cycles, reproductive health conditions, fertility, pregnancy, and information...
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