Healthcare DIVE March 2, 2023
It’s the latest enforcement action accusing a digital health company of sharing consumer data with advertisers.
The Federal Trade Commission has reached a settlement with online mental health company BetterHelp over allegations it shared consumers’ sensitive health information with advertisers like Facebook and Snapchat from 2013 through 2020, according to a new proposed order.
As part of the deal, Teladoc-owned BetterHelp would be banned from sharing consumer data with third parties for marketing purposes, and must change its business practices around data use.
BetterHelp will also pay $7.8 million to consumers as part of the settlement, which needs to be approved by a federal judge.
BetterHelp did not have to admit wrongdoing for the settlement, and said it is committed...