Managed Healthcare Executive October 29, 2024
Engagys LLC, the leading healthcare consumer engagement consulting and advisory firm, has released the results of its highly anticipated Ninth Annual State of Healthcare Consumer Engagement Survey. Drawing on responses from healthcare payer organizations, this year’s survey sheds light on the most critical trends shaping healthcare consumer engagement, focusing on financial constraints, AI integration, and the continued importance of both traditional and digital communication strategies.
The survey findings reveal that healthcare organizations are increasingly balancing innovation with tighter budgets and shifting regulatory demands. As plans invest in digital channels, traditional methods such as printed letters and call center agents remain vital for engaging specific member populations. The survey also highlights the slow but steady adoption of artificial intelligence (AI), hindered...
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