McKnightâs Senior Living November 3, 2025
Senior living is facing new operational pressures in 2025. As occupancy rates rebound and construction slows, operators are challenged to maintain profitability and resident satisfaction in a market shaped by rising costs, labor shortages, and complex consumer expectations.
Senior living occupancy rates in the United States reached 87.2% in the fourth quarter of 2024, surpassing pre-pandemic levels and setting an occupied unit record, and by the third quarter of 2025, it had increased for the 17th consecutive quarter. This recovery marks not merely a rebound from COVID-era lows but is driven by the surging growth of the population aged 80 or more years. The pace of new construction, however, is at its lowest in a decade, with fewer than 27,000...
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