Forbes November 1, 2024
I am a CRM and data engineering leader with 14 years of experience. Head of sales intelligence and data at Snapchat.
Data-driven decision-making has seen a skyrocketing demand in today’s world of AI and machine learning (ML) across the industry. These technologies contribute to the evolution of business by enabling the optimization of processes, the creation of new opportunities and business innovation.
With that being said, the performance of AI and ML models is greatly influenced by the quality and accuracy of—as well as the access to—the underlying data. This is where data engineers play a vital role.
A key talking point often revolves around data scientists for developing algorithms and models. However, without data engineers, it would not be...
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