Behavioral Health Business March 11, 2024
When Peter Loeb co-founded Lionrock Recovery in 2010, the business of treating substance use disorders (SUDs) was very different.
SUDs were stigmatized as taboo addictions, drug laws were stricter and models like Lion Rock charging clients for telehealth visits had not started. At the same time, there were fewer acute problems around SUDs – the number of annual fatal overdoses in the U.S. has soared over 300% since 2010, largely due to opioid misuse, according to the CDC.
Additionally, more than 46 million Americans 12 or older meet the applicable criteria for having an SUD, according to the U.S. Department of Health and Human Services.
The destigmatizing of some treatment practices combined with increased alarm over SUDs have ushered in...
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