MedCity News September 23, 2025
As trends around expanded decision-making ecosystems, consumer empowerment, data and intelligence, and economic uncertainty become everyday realities, the need for medical device companies to rethink and expand their business models becomes more urgent.
Don’t be fooled by the rosy headlines predicting an $1.1 trillion medical device market by 2034. Underlying that prediction’s 6% CAGR, and even a more conservative 3% CAGR, are seismic shifts reinventing the industry and redefining what it takes to succeed in an industry that is increasingly commodified.
Trends have become industry norms.
For over a decade, medical device industry analysts have warned about the impact of changing market dynamics that will require fundamental shifts to manufacturers’ business models. A few of the most prevalent and impactful...
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