Computerworld October 8, 2025
When it comes to rolling out corporate AR and VR systems, GE, Ford, FedEx, Daimler, and Volvo have learned what works — and what doesn’t. The deployment ride can sometimes be bumpy.
Broad adoption of augmented and virtual reality (AR and VR) technologies remains at an early stage, but many businesses are already seeing value in the systems they’ve rolled out: immersive training for frontline employees, for example, or engineers who can collaborate on design using 3D models.
But getting these systems up and running can be complicated. Despite evidence of the effectiveness of AR, VR and mixed reality (referred to collectively as XR) tools, companies still face a variety of technical, cultural and organizational challenges.
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