MedCity News December 28, 2025
Concierge and direct primary care models have proven their value as retention tools. Those who view these programs as measurable business assets, not ancillary benefits, will lead the next wave of workforce health innovation.
In 2024, concierge medicine and direct primary care (DPC) began their quiet climb from executive perks to mainstream retention tools. Now, as more employers navigate a labor market defined by turnover fatigue, rising costs, and health plan dissatisfaction, the next evolution has arrived: quantification.
Retention alone is no longer enough. Employers want proof that these models deliver measurable returns, not just happier employees, but healthier bottom lines.
From perk to infrastructure
What started as an executive benefit has become a core component of modern workforce strategy....
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