Workweek February 11, 2023
Jared Dashevsky

Wearable technology will soon become widespread and as regularly used as putting on shoes before leaving the house. Heck, I’m writing this newsletter with my Garmin watch on my left wrist and my WHOOP band on my right bicep. All I need is a wearable to measure my electrolytes. Then I’m set.

I’m not the only one with wearable tech: more than a quarter of Americans are expected to use wearable technology in 2023. That’s 83 million Americans!

Given the vast market penetration of wearable technology, it’s necessary to discuss its current state. In this article, I’ll provide a general overview of wearable technology, discuss the business landscape, and touch on why wearable tech companies need to pick a lane.

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