Becker's Healthcare January 9, 2026
At its core, healthcare is a people business. When organizations listen to patients and act on what they hear, they build trust and create a culture of continuous improvement. Providers that deliver seamless, consumer-friendly experiences don’t just meet expectations, they strengthen loyalty, reinforce their brand and position themselves more competitively in the market.
For ambulatory surgery centers, where patients may only interact with the organization once, experience has a direct impact on reputation, referral patterns and repeat utilization. Clear communication, predictable workflows and timely service recovery can influence not only satisfaction scores, but also downstream volume and brand perception in competitive markets.
Against this backdrop, many healthcare organizations are looking for more disciplined ways to capture and act on the...
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