MedCity News October 24, 2025
With staffing shortages, historic burnout, and rising costs, concierge medicine — and direct primary care (DPC) — have moved from the margins into the middle of the retention conversation.
If you had told me five years ago that concierge medicine would go mainstream, I probably would’ve laughed. The perception was pretty fixed: it was a perk for senior leadership, a flashy benefit for executives, maybe a recruiting chip for top talent.
But something’s shifted. With staffing shortages, historic burnout, and rising costs, I’ve watched concierge medicine — and direct primary care (DPC) — move from the margins into the middle of the retention conversation. Employers aren’t looking at it as a luxury anymore. They’re treating it as survival.
Burnout isn’t...
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