Forbes March 10, 2025
Anujkumarsinh Donvir

Businesses have relied on experiences and intuition-based decisions from senior leaders for growth for decades. These methods, while still being highly valuable, have been augmented by data-driven decisions in the past couple of decades.

However, the data being collected has grown exponentially—creating data overload. The large volume of the data has brought challenges in finding the right actions to take for the growth of the business. Sifting through the noise of bad data to derive those actionable insights is increasingly consuming business leaders’ time. Traditionally used tools such as Microsoft Excel have not been able to keep up with the changing nature of deriving business-driving insights.

The Rise Of Business Intelligence Tools

The vastness and distributed nature of modern data...

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