Forbes January 10, 2025
Andrew Fingerman is the CEO of PhotoShelter, a leading digital asset management (DAM) software for brands and creative teams.
Marketers and creatives are navigating unprecedented challenges in content production, with 85% reporting increased pressure to deliver more in less time, according to our company’s internal data. As industries from sports to education to healthcare vie for attention, embracing advanced technologies like AI is no longer optional—it’s a necessity.
We also discovered that 71% of marketers believe organizations that fail to adopt AI risk losing their competitive edge. From streamlining workflows to creating more personalized and engaging content, AI is the catalyst that helps brands stay relevant and secure their place in a crowded marketplace.
Digital asset management (DAM) systems are...
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