From consumer-centric to human-centric: Top 10 strategies for building a more human brand

Becker's Healthcare December 12, 2024
By Kim Hofland, Senior Director of Healthcare Engagement, Monigle

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks.

However, the latest findings in the Humanizing Brand Experience Report Vol 7 report suggest a shift is urgently needed — not just toward consumer-centricity but toward true human-centricity. The difference lies in focusing on individuals not merely as consumers of services but as people with unique emotional, intellectual, sensorial and behavioral needs.

It’s clear that the future belongs to organizations that foster genuine human connections. Drawing from the report’s key insights, here are 10 essential actions healthcare organizations must take to humanize their brand and lead with empathy and impact:

1. Ignite emotional bonds

Give people reassurance that you will be there...

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