Forbes January 8, 2025
Kevin Lynch

Kevin Lynch, CEO and board member at Optiv, a cyber advisory and solutions leader.

I was recently at an executive forum and engaged in a dialogue with roughly a dozen peers. The routine introductions broke the ice until I shared that I was in the cybersecurity field. It was then that one of the CEOs said, in essence, “You’re going to make sense of all this for me. All I see is more spend, more apparent threat and my cyber leader speaking technical jargon with no sense of how cybersecurity benefits my bottom line.” The nodding heads around the room confirmed this sentiment was widely shared.

This perspective reflects a growing challenge in the business world. It’s estimated that by...

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