Aging In Place Technology Watch January 22, 2025
As 2025 began, the oldest baby boomer has turned 79. The population aged 65+ exceeds 58 million. Because of the sheer size of the older adult market, vendors see them as constituents of the market of technology for multiple age and health segments, though in the consumer product category their opinions are still often ignored (see The User Experience Needs An Upgrade).
Fragmentation endures. The marketplace of products and services today is still fragmented, with ever-shifting cottage industries comprised largely of startups, challenged by channel complexity and end user resistance. But according to AARP’s Longevity Economy projections, the 50+ population will control 51% of technology spending by 2030. That market will be dominated by the largest players, who will acquire...
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