Senior Housing News January 8, 2025
Blog posts, social media, events with free meals – these are among the top tools senior living operators are using in their efforts to educate the general public.
For years, operators have struggled with a stigma surrounding senior housing. Although many people generally know of nursing homes or independent living, they don’t always understand the nuances among different unit types or why such services can be so costly. Those difficulties can make leading a prospect through the senior living sales process an uphill battle.
The senior living industry is awash in an “information age,” and more residents or their adult children are doing their own research before coming in to view a community. But not all of that research leads...
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