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Forrester study finds retailers struggling to adopt AI despite enthusiasm
VentureBeat January 19, 2024
A new study by Forrester Research reveals that retailers are enthusiastic about adopting artificial intelligence to improve operations and boost revenue, but many lack the data management practices and technical expertise needed to implement AI successfully.
The study, commissioned by enterprise software provider Epicor, found that 70% of retailers view an AI-powered retail management system as critical. However, widespread adoption of AI is still in the early stages. “Processes like receiving and sales and operation planning see the lowest usage with less than 20% of respondents leveraging advanced AI,” the study states.
Data issues a major barrier to AI implementation
A key barrier holding retailers back is poor data quality and management. “77% of respondents noted that their organization struggles...
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