Becker's Healthcare March 4, 2024
Andrew Cass

Genuine Health Group, a physician enablement platform that helps physicians transition to value-based care, has named former UnitedHealthcare executive Roger Rodriguez CEO.

Mr. Rodriguez served as CEO of UnitedHealthcare’s Medicare and retirement business for the Southeast before retiring in 2022, according to a Genuine Health Group news release shared with Becker’s.

“I saw changes happening in the [healthcare] industry and I always knew I would come back at some point,” Mr. Rodriguez told Becker’s. “Despite my white hair, I’m still too young to retire, so I was always looking for what would be the right opportunity to hopefully bring my experience and skill set and add value and that’s where I ended up matching up with Genuine.”


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Topics: Payment Models, Physician, Provider, Value Based
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