Forbes February 2, 2025
Nirit Cohen

“Stop Hiring Humans”

That’s the message plastered across billboards by an AI company.

In recent months, CEOs across industries have taken to the stage and earnings calls with a provocative message: artificial intelligence enables organizations to do more with fewer people. The prevailing business logic is clear—automate, streamline, and reduce headcount while boosting productivity.

But this framing assumes that organizations alone will own the benefits of AI, much like past technological revolutions where gains were concentrated in the hands of a few. From the steam engine to electricity to computing, every wave of innovation primarily benefited those who controlled capital. Workers adapted—but rarely led the transition.

The common assumption right now is that once again, organizations—not individuals—are positioned to reap...

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