Home Health Care News June 28, 2022
Andrew Donlan

The personal care industry in the United States is full of wonder.

Where its home health counterparts are generally built similarly, mostly tied to Medicare as a payer, the personal care market is full of companies with vastly different strategies.

There are franchises, non-franchises, those that lean toward private-pay and those that lean toward government pay. It’s also a less regulated industry – but still fragmented – so the strategies being deployed around the country tend to be wide-ranging and fascinating.

For instance, the home care provider Arosa – which has has 28 locations across 8 states, and is backed by the private equity firm Bain Capital – is “incredibly bullish” on its care management service line, according to its...

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