For Uber And Lyft, Medicare Could Be The Next Profitable Ride

Forbes April 8, 2018
Bruce Japsen

• ability of Medicare Advantage plans to integrate ride-sharing services into bids could be a boon to Uber and Lyft
• new Medicare Advantage guidance is another opportunity for ride-hailing companies.

New rules allowing health insurers to include more supplemental benefits in their Medicare Advantage plans may open the door to millions of ride-sharing trips via Uber or Lyft to the doctor’s office, clinic or pharmacy for millions of elderly Americans.

Health insurers are talking about the possible benefits ride-sharing companies will bring to seniors after the Centers for Medicare & Medicaid Services (CMS) last week said it was “reinterpreting the standards for health-related supplemental benefits in the Medicare Advantage program to include additional services that...

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