AXIOS August 7, 2023
Investments in artificial intelligence are going a long way toward lifting Meta’s business — which suffered its first-ever annual revenue decline last year — back into gear.
The big picture: For all the attention garnered by Meta’s release of its Llama open source AI models, the company’s more essential use of AI has been in leveraging the technology at the heart of its advertising business.
Driving the news: While Meta continues to invest in a far-off metaverse, executives over the past two years have shifted more of their investor messaging to focus on ways AI can bolster engagement and monetization to help the company make more money now.
- During its second quarter earnings call last month, Meta executives mentioned...
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