Home Health Care News February 6, 2024
Around 2019, Medicare Advantage (MA) was all the rave among home care providers.
That’s because, in 2018 and 2019, two pathways opened for MA plans to provide more benefits to beneficiaries: the primarily health-related benefit pathway and the Special Supplemental Benefits for the Chronically Ill (SSBCI) pathway.
Included in those were plenty of areas of opportunity for personal home care providers to step in and become more involved with the Medicare dollar. In-home support services (IHSS), namely, were a popular benefit that providers theoretically stood to benefit from.
But, since 2019, that optimism around MA has waned for most. The return on the investment has largely not been there.
For one, providers that generally dealt with private-pay clients were met...