For Florida Blue Medicare, Provider Partnerships Hinge on Trust

Rick Kohn has had a diverse set of experiences since joining Florida Blue in 2014. He started in corporate development doing due diligence for mergers and acquisitions. He moved to finance and medical economics where he launched Truli for Health, an HMO company geared toward the small- and mid-size employer group market. And in June of this year, he became Vice President, Medicare Network and Segment Strategy.

Having a lens into those different lines of business has given Kohn a unique perspective as he helps Florida Blue Medicare push further into...