Florida Blue Focuses On Whole Health In Tight Medicare Market

Camille Harrison’s career has come full circle. She started off as a customer service representative on the night shift helping seniors. Twenty-nine years later, she is Executive Vice President of Medicare and Chief Innovation and Experience Officer at GuideWell, the parent company of Florida Blue. In between, she held leadership positions focused on customer service at Blue Cross Blue Shield plans in Minnesota and New Jersey.

Harrison joined Florida Blue in 2011 as Chief of Staff to Patrick Geraghty, President and CEO of GuideWell and Florida Blue, and continued...