Pharmaceutical Executive July 29, 2025
AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.
Would You Trust a Treatment Testimonial from Someone Who Doesn’t Exist?
Meet Mia Zelu. She has luminous skin, flawless symmetry, and millions of followers across Instagram and TikTok. She’s been seen “trying” injectables, endorsing prescription topicals, and modeling laser results for skincare brands. She’s also never been to a physician’s office and doesn’t have pores—or even skin.
Mia is not human, she’s an AI-generated influencer: a product of generative artificial intelligence trained to look like the perfect patient and speak like the ideal brand ambassador. She’s photogenic, always available, and immune to controversy.
She is also at the...
Today's Sponsors
Today's Sponsor