Forbes June 21, 2024
Stu Sjouwerman

Stu Sjouwerman is the founder and CEO of KnowBe4 Inc., a security awareness training and simulated phishing platform.

AI has complicated the already murky world of cybercrime, particularly because sophisticated attacks have become accessible to novice cybercriminals and amateurs. Impersonation, which involves imitating a person’s appearance, voice, mannerisms and online identity, may have required extensive research and great effort in the past. Today, generative AI (GenAI) has reduced months-long reconnaissance and preparation to the typing of short prompts. Attackers can automate and personalize their masquerade, rendering it more convincing and virtually undetectable to the unaware.

Heralded as the year of AI innovation, 2023 turned out to be the worst year for phishing, as the number of attacks rose to five...

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