Forbes November 12, 2024
Yuri Dvoinos is the Chief Innovation Officer at Aura, a leading platform dedicated to making the internet safer for families and individuals
As companies expand, innovation often becomes harder to sustain. In fact, research from MIT found that firms near the 50-employee mark experience a “valley of innovation,” where regulatory pressures actively discourage further expansion and boundary-pushing ideas.
It’s like a muscle: the bigger the company, the stiffer that muscle gets. You start off small, and everything’s fast because all you do is innovate. You’re pushing for product-market fit, finding new value and constantly trying to stay alive. But as you grow, things get slower and more bureaucratic, and the next thing you know, innovation becomes a rare thing that’s...
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