Medical Economics October 1, 2024
Michael L. Kaufman, Ph.D., M.S.W.

There are many current issues in the primary care market that primary care physicians (PCPs) know only too well. These include but are certainly not limited to regulatory and administrative burdens, a lack of funding and reimbursement, and more.

There is an inordinate demand on PCPs to run successful (i.e., profitable) practices that can employ qualified staff, maintain adequate supply inventories and simply cover the rent in ever-more-expensive buildings in accessible locations. But in the long run, a procedures-driven practice is going to be hard-pressed to compete with a patient-driven practice, especially in today’s market. As well-intentioned as p are, the challenges are likely leading the tenor and direction of their practices instead of the doctors leading them.

Doctors don’t...

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