PYMNTS.com January 22, 2024
Artificial intelligence is giving the fitness category a workout.
Ranging from personalized workout routines to dedicated app-based workouts and even one-on-one virtual training sessions, the pattern recognition and predictive analytics capabilities of the technology are proving to be a good match for consumers of different demographics. In a litmus test for exactly how big a factor AI will be in this market, it is even being integrated into the trendiest workout of all: pickleball.
That’s right. A news source, training site and pickleball community called PB Vision AI is encouraging its audience to employ AI when recording their games, analyzing their swing and even selecting a racket.
The backbone of PB Vision is its algorithm, which employs machine learning and...