Forbes August 22, 2025
Google’s latest attempt to revitalize the Fitbit brand is with an AI health coach.
Following the launch of its Pixel 10 family, Fitbit’s Head of Product Andy Abramson posted a blog about the company’s plans to launch a “personal health coach” powered by Gemini artificial intelligence.
It will be available first to users in the U.S. from October, ahead of a planned release elsewhere further down the line.
The stinger is, predictably, you will need a Fitbit Premium subscription to use this upcoming coach. It currently costs $9.99 a month, or $79.99 a year.
“It constantly adapts based on your personal health and wellness metrics and is uniquely tailored to your goals and real-life circumstances,” says Abramson.
What Is Fitbit’s...
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