HealthsystemCIO.com November 15, 2017
The EHR is to Clinical what the CRM is to Consumer.
The CRM can listen to, interact with, and otherwise engage people when they aren’t in your building. Before they become a customer/patient, they are a healthcare consumer. Between visits, they generate all sorts of data and have all sorts of questions that may not be clinically relevant at the time, but may become relevant at a later date.
Listening to your consumers will inform your strategy and priorities. The voice of the consumer will hone your investments, hiring, and organizational makeup. A health system without a properly-implemented CRM is essentially deaf to the world around them.
Let’s talk about where the CRM fits into healthcare and explore the possibilities.
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