Medscape November 14, 2025
HELSINKI, Finland — The rise of social media has reshaped how people access and interpret health information, and nowhere is this more evident than in the booming market for dietary supplements and online content about e-cigarettes. Experts here at the 18th European Public Health Conference warned that unchecked misinformation online is distorting perceptions and undermining public health communication.
Christopher Jones, a psychology researcher at the University of Heidelberg, Germany, said rebuilding public trust requires more than fact-checking.
“Countering misinformation cannot rely on isolated debunking efforts alone but must be embedded in a broader cultural shift toward transparency, dialogue, and mutual understanding,” Jones said.
He added that effective communication is as essential as scientific accuracy, since poor communication undermines scientific...
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